Social Networking - 140 characters are worth?

My social networking on Twitter, a social media networking site, has increased 1300% [and rising] over the past 3 months, but when you start at 0%, getting to 1300% is relatively easy. Since I do social networking primarily for business purposes, I was thinking, “What is my ROI?” After all, time is money!

Twitter allows you to create short 140 character messages you can use for any purpose. You can announce a new service, a new product, a new promotion, an upcoming webinar, speaking engagements, anything that you are doing at the time or thinking about doing. You have 140 characters to say it which for everyone is a blessing in disguise, especially if you are communicating with Joe Biden. [For those of you who have been hibernating over the past month, Mr. Biden is our new Vice President and considered a little long winded.]

Your 140 character messages are called Tweets. Cute! So you Tweet on Twitter. That will endear the professional business person. Picture this…

You’re a lawyer billing clients at $5000 per hour and you call Donald Trump and say, “Donald I just saw your Tweet on Twitter and wanted to congratulate you on closing the deal on the Trump International Hotel & Tower Dubai.”

I have been connecting with a lot of business entrepreneurs on Twitter lately. Speaking of Donald Trump, he is on twitter at http://www.twitter.com/Donald_Trump. If it is good enough for the Donald, it is good enough for…

So, how much is your 140 character message worth? President Barack Obama's Tweets are worth $41,150 accrding to http://www.tweetvalue.com/. He has more than 225,000 followers.

How would you like to be able to broadcast your Tweets to more than 225,000 people at the click of a mouse who choose to follow you? Following someone is your choice - That's the American way! What if you just got back a .001 response from the companies you Tweeted and they purchased some of your products or services. That's 225 companies who bought your products and services.

What is your average sale amount? How much did it cost you to send your Tweet?

Think back on your last direct mail campaign. How many companies were on your mailing list? How much did your direct mail campaign cost?

What is your social network efforts worth. It is not the arbitrary amount assigned by http://www.tweetvalue.com, but it is the sales you could be generating from a…Tweet!

Get Social! Develop your social networking skills on a social networking media site of your choice.

Thank you for reading my blog.

Follow me on http://www.Twitter.com/EdPodowski.

Happy Tweeting!!!

Ed Podowski, Chief Client Solutions Specialist
digiGENICS, LLC